Color Psychology


The color of the outfit you wear, has the potential to either enhance or spoil the look of the outfit that you wear, no matter how unique and elegant the design of the outfit might be.The right color, not only enhances the appeal of the outfit that you wear but also gives clues about your personality and character. Color psychology by definition is the response or perception of colors as a determinant of human behavior. It is also increasingly being used by brands in advertisements as a means to solicit response from the target audience.

Given Below are some of the most common colors and the psychology associated with each - :

1. Black

The black color exuberates class , elegance and power. It is generally associated with confidence and intelligence. What makes this so interesting is its mysterious appeal. This color also implies a sense of efficiency and competence, which makes it the ideal color to wear to a job interview.

2. Gray

Gray is pretty much a neutral color, in the sense that it fall between the extremes of black and white. It is balanced and cool and associated with quite opposite meanings, dull and dirty as well as sophisticated, formal and conservative. Overall it is timeless and elegant. For men, a gray suit looks best when paired with a pink or white shirt.

3. Brown

The color brown is a natural color known to incite feelings of strength and reliability, rock solid much like the earth. This color is generally associated with resilience, dependability, reliability and stability. It sometimes gets a bad reputation for being drab and old-fashioned but is actually not.